WORKING WITH ME

"If the path be beautiful, let us not ask where it leads."

– ANATOLE FRANCE

About our Design Journey

Whether you’re launching a fresh new venture or looking to revamp an established business, I craft graphic design and branding experiences which will elevate your company to a premium level. After our initial kickoff meeting, our branding journey begins. Over the coming weeks, we’ll have regular check-ins to make sure timelines and the aesthetic are tracking. Your business holds incredible value, and we’ll work together to create an impactful customer experience that enhances your vision and inspires your audience for years to come.

My Brand Identity Design Process

Designing a brand identity and supplemental collateral is an exciting process. Your logo and branding sets the tone for your business and is paramount to your company’s success. There are 3 stages of my brand identity process.

PHASE 1

CONSULT

We begin the brand identity process with an in depth exploration of your brand’s foundation. You’ll fill out a questionaire describing your mission, goals, target audience, favorite colors, and more. Then I will summarize this information in a PDF, including a mood board and color palette for your new identity.

This ensures that we stay on target with your intention prior to starting Phase 2.

PHASE 2

DESIGN

The adventure begins! Using the insights we gained from Phase 1, I’ll get to work on your branding concepts. You’ll receive 3 ideas from which you’ll choose 1 to pursue. We’ll fine tune and finesse 1-2 more rounds until the perfect mark is achieved.

You’ll receive all aspects of your new identity – primary and secondary logos, fonts, textures/patterns, and a color palette.  

PHASE 3

IMPLEMENT

Now that we have all elements of your new identity, you’ll choose 3 collateral pieces from the collateral library below. Whether I design one-off pieces or a template for you to use in the future, you’ll have a cohesive branding and collateral kit ready for the world to see!

You’ll receive all final files and a Brand Guidelines PDF to help you maintain the integrity of your branding in the future.

A Few Things to Note When Working with Me

WHAT TO EXPECT

  • With nearly 25 years of experience working in the corporate sector, in the agency world and directly with small businesses, my level of professionalism and graphic design expertise is at the highest level. I am here for you every step of the way!

  • As a Virgo, my perfectionist side comes through in my graphic design work. Being fully committed to your project, I will ensure that every detail is meticulously designed. I’ll make sure your deliverables exceed your expectations and are delivered on time.

  • Our journey together will be totally collaborative. Your input is appreciated and your feedback will be incorporated every step of the way.

  • Expect our design journey to be fun, challenging, a little adventurous and totally worthwhile!

WHAT NOT TO EXPECT

  • I am not an illustrator and don’t draw complex drawings. I am a graphic designer. I work with shapes, colors, images, concepts. I make patterns and unique using these elements.

  • I’ll ensure our design process is streamlined and efficient, minimizing revisions to save you money, maximize productivity and stay on track with our timelines.

  • I have a back end developer to help with any complex e-commerce or any specialty programming. My packages include a basic website designed in Squarespace or Shopify.

  • I work with some really great printers who I have established relationships with for a long time. All printing costs and apparel/promo merchandise will incur a separate fee.

Marketing Collateral

The following is a list of potential collateral pieces I’m able to create. It’s your choice if you’d like a template designed in Canva for your own future use or a custom design.

  • Flier / Postcard / Newspaper Ad*

  • Business Card*

  • Social Media Graphics

  • 6-Pack Custom Icons

  • E-blast Template 

  • 90-Day Marketing Launch Strategy

  • Copywriting

  • On Trend Apparel Merch & Promotional Products (3 styles for packages)*

  • Infographic

*Printing fees not included

Software I Use

COLLATERAL/BRAND IDENTITY

Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe Acrobat
Canva

PRESENTATION DESIGN

Microsoft Powerpoint
Apple Keynote
Google Slides

OTHER

Figma
Microsoft Excel / Word

WEB

Squarespace
Shopify
Mailchimp (or similar)