ASK ASHLEY
Brand wisdom for the wild-hearted.
Because design is more than just making things look pretty.
Welcome to the campfire, the drawing board, the strategy cave—a.k.a. the place where the magic begins!
Whether you're lost in a logo abyss, drowning in DIY Canva chaos, or still wondering what a “brand strategy” or “design hierarchy” even is…I’ve got your back!
Branding is about intent, impact, and connection to your audience. When your brand aligns with your vision, people feel it.
They trust you, believe in your mission, and want to invest in your business.
You’ve got questions, I’ve got insights.
Let’s dig in.
Branding 101
Yes, there’s a difference between a logo and a brand.
What even is a brand?
Your brand is more than a logo. It’s the vibe, voice, and visuals that tell us who you are. It’s how you show up online, in print, on swag, and to your shareholders. When your business looks legit and your message connects, people commit.
Why do I need professional branding?
Because your business deserves more than duct tape and guesswork. DIY will only get you so far. And let’s be real, it’s not your zone of genius anyway. Purposeful graphic design sets the tone, builds confidence, and positions you as a pro. Plus, having a cohesive branding kit makes your life easier—from your website to your pitch deck–you’ll be armed with templates and a brand guide. Think of branding not an expense, but as an investment that will add tremendous value to your business.
What is brand strategy, and do I need it?
Yes! Today’s world is super competitive. You want your business to stand out and grow. Strategy = clarity. It connects your mission, visuals, and voice so you’re not just winging it.
What if I don’t know what I need? Do I need a full brand identity or can I start small?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
I already have a logo. Isn’t that enough?
A logo is a start, but a brand without guidelines is like hiking without a map. You need a consistent color story, typography, tone, and a simple brand guide so you (and your team) stay on track. Keeping everything consistent builds recognition and trust.