SUMMARY

EXPERIENCE

ASHLEY MELIN DESIGN
Founder & Lead Designer  |  2006–Present

Independent design studio serving two complementary client tracks. Manage all aspects of the business including client acquisition, scoping, project management, design execution, and operations. 

Corporate clients: Executive presentations, logo design, impact reports, collateral, infographics.

Growth-stage businesses: Brand strategy and identity, art direction, website design and SEO, marketing collateral, and all brand applications.

KEY CORPORATE & ENTERPRISE ENGAGEMENTS

NIKE, INC.  |  Beaverton, OR  |  2001–2020

Brand Designer & Consultant

• Directly supported senior leaders/VPs in Brand Design, Sustainable Business & Innovation, Global Sourcing & Manufacturing

• Delivered executive-level storytelling and presentations for C-suite leaders, boards, and global leadership teams

• Translated complex sustainability, manufacturing, and sourcing initiatives into clear, strategic narratives

• Designed global playbooks, leadership summits, board meeting environments, and campus-wide installations

• Supported Art Director designing retail environments for NikeTown/indirect stores across Basketball, Running, Tennis categorie

• Lead content manager for Sole Provider: A 30-Year History of Nike Basketball limited edition book. Art directed many photoshoots for the book. 

ACCENTURE  |  Global  |  2021–Present

Executive Presentation Designer

• Execute executive presentation design for Nike, Walmart, Skechers, McDonald’s and Regal Cinemas

• Collaborate with global leadership teams to align narrative, strategy, and visual clarity 

TARGET  |  Global  |  2024–Present

Design Partner

Support the VP of Target Forward and senior sustainability leadership through executive presentations, brand systems, and narrative alignment

Consolidated disparate initiatives into a unified sustainability brand toolkit

Designed the Target Forward logo to align the VP’s vision with communications

DANONE  |  Global  |  2021–Present

Executive Presentation Design Partner, Data & Analytics

• Lead design of high-stakes, data-driven presentations for the CEO and executive leadership team

• Shape complex analytics into strategic narratives used at the highest levels of global decision-making

• Trusted partner across global teams delivering presentations ranging from 20–150 slides

COLUMBIA SPORTSWEAR & SOREL  |  Beaverton, OR  |  2011–2013

Brand & Marketing Designer

• Designed marketing, packaging, and executive presentation materials supporting global brand initiatives

• Worked directly with Sorel’s Global Brand Director on high-level presentations and sales tools

• Contributed to retail environments, press kits, and product storytelling across brands

CONVERSE  |  Boston, MA  |  2010–2017

Senior Brand & Presentation Designer

• Designed executive presentations for Global Leadership Conferences, seasonal GTM meetings, and annual operating plans

• Supported CEO-level communications for Converse and Nike leadership

• Partnered with cross-functional teams to align brand, strategy, and storytelling at scale

TILLAMOOK  |  Portland, OR  |  2019-2021

Senior Brand Designer

• Designed company-wide executive presentations, partnership decks, and internal playbooksSupported CEO-level communications for Converse and Nike leadership

BOSTON PUBLIC SCHOOLS  |  Boston, MA  |  2012–2018

Senior Brand Designer

• Designed strategy reports and presentations for city leadership, including materials for the Mayor of Boston & President Obama

SELECT AGENCY PARTNERSHIPS

TACH GROUP  |  Portland, OR  |  2019–Present

Senior Designer

• Designed global retail expansion presentations supporting Nike Golf & Tennis, Starbucks, Sephora, lululemon, Carhartt, SKIMS 

• All projects include executive storytelling, infographics, photo sourcing, and high-impact visual systems for global audiences

SHIFT ADVANTAGE  |  Portland, OR  |  2015–2024

Senior Designer

• Lead designer for multi-year ESG and sustainability reporting for global brands Sarepta & Reeser’s

• Designed Columbia Sportswear Impact Reports (FY2016, 2019, 2022–2024), showcasing annual sustainability performance across Columbia, Sorel, prAna, and Mountain Hardwear

ICEBREAKER  |  Portland, OR  |  2013–2015

Senior Designer

• Designed annual sales meeting programs and marketing collateral for global teams

SOCIAL IMPACT & NONPROFIT

NEW COMMONWEALTH FUND |  Boston, MA  |  2020–Present

Strategic Design Partner to the President

• Brand partner to this racial-equity focused philanthropy group advancing Black & Brown communities in Greater Boston

• Collaborate directly with the President and leadership to shape executive-level communications

• Created brand evolution including logo design, visual identity, and comprehensive brand guidelines

• Design annual impact reports, board and executive presentations, marketing collateral, and digital assets to support fundraising, partnerships, and public engagement

BOSTON MUSEUM OF FINE ARTS |  Boston, MA  |  2018–2020

Brand Designer

• Designed executive level presentation, brand templates, and collaborative product design showcasing up and coming Black artists

BRAND IDENTITY & FOUNDER WORK

SOULJOUR  |  Portland, Lake Oswego, Bend, OR  |  2018–2025

Founder & Creative Director

• Founded and scaled a holistic lifestyle brand integrating design, wellness, travel, and community

• Curated 40+ live events and 25 global livestream experiences featuring internationally recognized teachers and musicians

• Led cross-functional teams spanning marketing, partnerships, event production, and design

• Designed and directed all brand expression including identity, product development, marketing decks, apparel, experiences, and environments

• Organized and guided immersive yoga adventure trips for 150+ participants throughout India and Colombia

CURRENT WELLNESS BRAND IDENTITY SYSTEMS

Creative Director

JOY REFORMER PILATES | Portland, OR
BODY FIX & FUNCTION  | Bend, OR 
YOGA SHALA BEND |  Bend, OR 

Creative lead on full branding system from concept through delivery — initial briefing, brand questionnaire, mood board, brand guidelines, logo , Squarespace website design and SEO, marketing collateral, branded apparel/products, email newsletter template, Canva flyer templates, studio signage/wayfinding system, and photoshoot art direction.

ADDITIONAL CLIENTS

BlackJoy • Branwyn Performance Innerwear • California Collaboration for Educational Excellence • Coaching Peace • Daily Clout • Frying Fish Co. • Give Black Alliance • Monterey County Office of Education • Opsahl Dawson Accounting • Pensole Salinas School District • Soccer Unity Project • Soul on Fire Yoga • Texas Housing Conservancy • Urban Balance

AGENCY COLLABORATIONS

Engin Creative (Nike) • Forge Graphic Works (Sorel, Nike, Buffalo Wild Wings) • Here-Now Creative (Nike) • HUB Collective (Nike) • Nemo Design (Nike Running)
Sandstrom Design (Adidas) • Sockeye Creative (Adidas) • 2 Hemispheres (Oakley)

EDUCATION

Rocky Mountain College of Art + Design | Denver, CO
B.F.A., Graphic Design — Valedictorian

Duke University | B.A., Art History | Durham, NC
B.A., Art History

ADDITIONAL TRAINING & LEADERSHIP

Amrita Yoga | 200-Hour Teacher Training
NOLS (National Outdoor Leadership School) | 3-months survival training and cultural program in Kenya, Africa
Outward Bound | One-month wilderness survival programs in Oregon & Washington