TRANSFORMATIONAL EXPERIENCES & PURPOSEFUL PRODUCTS
SoulJour (short for Soul Journey, pronounced Soldier) was founded in 2018 to create meaningful experiences that inspire connection, personal growth, and a spirit of adventure. Over the past six years, SoulJour has curated nearly 50 dynamic events—often held in nature—featuring world-renowned yoga teachers, live music, communal meals, and a thoughtfully curated marketplace. The brand also designs purpose-driven apparel and products that empower us to navigate modern life with intention. Another core offering includes spiritual adventure trips—primarily to India but also the Lost City of Colombia—blending cultural immersion with outdoor exploration. Every element of the SoulJour brand—from concept to final in person execution—has been thoughtfully crafted by myself and a small dedicated team.
Designed and launched Shopify e-commerce website (including copywriting, photoshoot direction, and content creation).
Create social media graphics, marketing strategy, monthly e-newsletter, and Facebook/Instagram ad campaigns.
Design all marketing collateral: fliers, postcards, stickers, booth graphics, and environmental signage.
Managed food experience: coordinated with caterers to deliver healthy, organic meals at every event.
Handled presenter management (some events having 10+ presenters) and influencer partnerships.
Developed organized systems and process documents for future event execution.
Designed investor decks, consumer insights reports, brand overview, and ambassador program presentations.
Design all apparel graphics & cashmere, manage production with screen printers and vendors, and handle inventory management.
KEY CONTRIBUTIONS
FROM ERIC HAMMER…
“How awesome are these journals! When my SoulJour journal arrived, I was blown away…expectations exceeded! The feel and look are “just right” for this papa bear, and that fact that it’s sustainably sourced makes it all the better. The pencil, the bamboo spork, and the care and attention to the packaging (utilitarian & beautiful as well) were icing on the cake. I can feel the love that was put into all of this.”
