GRAPHIC DESIGN & BRAND STRATEGY STUDIO
IN BEND, OREGON

DESIGNING

IMPACT.

ELEVATING

PURPOSE.

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  • Nike swoosh logo in black on a white background.
  • The logo of Accenture, a consulting and professional services company, featuring the company name in bold lowercase letters with a greater-than symbol over the letter 't'.
  • The word 'forward' with a target symbol as the 'o' and an arrow forming part of the letter 'd'.
  • Danone logo featuring a profile of a child's face inside a circle with stars, with the tagline 'One Planet. One Health' underneath.
  • Columbia logo with black emblem and text on a white background.
  • Carhartt logo in black and white featuring the brand name and a stylized 'C' inside a circle.
  • Sorel logo with a bear graphic and the word 'Sorel' underneath on a black background.
  • The word "Tillamook" written in black cursive font on a white background.
  • The word "TACH" with stylized letter "A" that resembles an arrow pointing down.

Hi! I’m Ashley

BRAND DESIGNER & STRATEGIST

Woman sitting at a round table, writing in a notebook, smiling at the camera, with a large green plant and window in the background.

With nearly 25 years of graphic design and branding experience, I specialize in brand identity systems and executive presentation design. I’ve been fortunate to work with brands like Nike, Columbia Sportswear, Target, Sephora, Starbucks, Danone, and Accenture, helping them communicate with clarity and consistency. I also love partnering with purpose-driven businesses to create cohesive logos, brand guidelines, and marketing materials that feel authentic and impactful. Every project combines strategic insight, thoughtful collaboration, and meticulous attention to detail—from first idea to final deliverable.

Explore my services to see how I may Up:LIFT your business. I look forward to our design journey together.

Learn More About Me

PORTFOLIO

  • Soul on Fire
  • Collage of four outdoor adventure and wellness scenes with the 2023 Impact Report from Columbia Sportswear Company. Top left: A person lying on grass with legs crossed, facing away, in a park. Top right: A person jumping across a waterfall on a rocky terrain. Bottom left: Someone hiking in snow carrying a snowboard on their back. Bottom right: A woman practicing yoga on rocks by the beach at sunset.
  • Yoga Shala Bend
  • Two women smiling in a gym, wearing matching sleeveless t-shirts with a floral and geometric design, standing close together. The background shows gym equipment and a sign with the word "BUSS".
  • BlackJoy
  • Wall display with large framed portraits of diverse individuals, a white pedestal, and a Nissan motivational quote emphasizing a engaged factory workforce achieving Nike's goals.
  • SoulJour
  • Book cover titled 'The Building and Breaking of Peace' by Molly M. Melin, featuring an illustration of a peacock with buildings reflected in its feathers, displayed on a wall

MY OFFERINGS

SERVING PURPOSE-DRIVEN BRANDS

BRANDING PACKAGES

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EMPOWERING BUSINESS LEADERS

UP:LIFT BRAND
REFRESH

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Cover of an impact report titled '2020-2025 Impact Report: New Commonwealth,' featuring an artistic illustration of two hands clasped together.

DELIVERING A PREMIUM DESIGN EXPERIENCE

BESPOKE GRAPHIC DESIGN & STRATEGY

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KIND WORDS

  • Agata Ramallo Garcia

    Agata Romallo Garcia

    Vice President, Head of Enterprise Sustainability at Target

    “I’ve worked with Ashley across multiple companies, and she consistently delivers design work that elevates strategy and sharpens storytelling. Her ability to translate complex ideas into clear, compelling visuals has brought our work to life in powerful ways. She’s a creative partner who makes strategy feel both accessible and impactful.”

  • Black and white photo of a smiling woman with short curly hair, wearing a blazer, standing against a brick wall.

    Makeeba McCreary

    President New Commonwealth Fund, Boston

    “Ashley is really the best. She came to me through a network of ‘high demand’ ‘difficult to please’ clients and has never let me down. We have worked together for so long that I am able to talk to Ashley for five minutes–download the “ethos” of the asset, the budget and the idiosyncratic spells of each client and my timeline–and have her deliver designs that always land. You name it, she delivers.”

  • Black and white portrait of a man wearing glasses, a suit, and a collared shirt, smiling at the camera.

    Nandha Kumar

    Regional CDIO, Danone, Top 15 Global CPG

    “I have had the pleasure of working with Ashley Melin for 10+ years, and she consistently exceeds expectations. Her ability to polish and enhance our executive presentations is exceptional. She is incredibly responsive and flexible, always adapting to our needs and timelines. Her work is consistently of high quality, and she has a keen eye for detail that truly makes our presentations stand out.”

  • Bithiah Carter, Black-and-white portrait of a smiling woman wearing glasses, a pearl necklace, and a dark shawl outdoors.

    Bithiah Carter

    President, Give Black Alliance, Boston

    “Ashley is amazing. She is intuitive, quick, accurate and manages to get the job done right every single time. She has transformed our brand. Our clients marvel at her work because she always conveys the right sentiment. She is a perfectionist that understands my work style and matches me perfectly. She is my go to thought leader regarding all my art and graphic design work. Use her once and you will be hooked!”

  • Black and white headshot of a smiling man in a checkered suit jacket and white shirt.

    Mark Lucas

    Principal, Permit Capital Realty, Denver

    “Ashley is highly adaptable in creating impactful presentations regardless of the industry type we are pursuing for our real estate developments. As a result we have generated more business and have continually utilized Ashley’s excellent service offering for over 12 years.”