GRAPHIC DESIGN & BRAND STRATEGY STUDIO
IN BEND, OREGON

DESIGNING

IMPACT.

ELEVATING

PURPOSE.

  • Nike swoosh logo in black on a white background.
  • The logo of Accenture, a consulting and professional services company, featuring the company name in bold lowercase letters with a greater-than symbol over the letter 't'.
  • The word 'forward' with a target symbol as the 'o' and an arrow forming part of the letter 'd'.
  • Danone logo featuring a profile of a child's face inside a circle with stars, with the tagline 'One Planet. One Health' underneath.
  • Columbia logo with black emblem and text on a white background.
  • Carhartt logo in black and white featuring the brand name and a stylized 'C' inside a circle.
  • Sorel logo with a bear graphic and the word 'Sorel' underneath on a black background.
  • The word "Tillamook" written in black cursive font on a white background.
  • The word "TACH" with stylized letter "A" that resembles an arrow pointing down.

Hi! I’m Ashley

BRAND DESIGNER & STRATEGIST

Woman sitting at a round table, writing in a notebook, smiling at the camera, with a large green plant and window in the background.

With nearly 25 years of graphic design and branding experience, I specialize in brand identity design and strategy as well as executive presentation design. From the start of my career at Nike, I’ve supported other industry leaders like Columbia Sportswear, Target, Sephora, Starbucks, Danone, Accenture and many others—particularly in the areas of sustainability and global expansion. As a sought after presentation designer, I’ve been fortunate to work alongside top C-suite executives—bringing their best strategies to life.

Simultaneously, I collaborate with purpose-driven businesses to create a beautiful, cohesive brand identity package that conveys your message at every touchpoint. My work blends strategic thinking with highly curated design to deliver impact, consistency, and results. When it comes to graphic design, the Virgo in me shines, and very detail of your project is accounted for—from the initial concept stage to your final deliverables.

Explore my services to see how I may uplift your business to new heights. I look forward to embarking on our design journey together!

PORTFOLIO

  • Soul on Fire
  • Collage of four outdoor adventure and wellness scenes with the 2023 Impact Report from Columbia Sportswear Company. Top left: A person lying on grass with legs crossed, facing away, in a park. Top right: A person jumping across a waterfall on a rocky terrain. Bottom left: Someone hiking in snow carrying a snowboard on their back. Bottom right: A woman practicing yoga on rocks by the beach at sunset.
  • Yoga Shala Bend
  • Two women smiling in a gym, wearing matching sleeveless t-shirts with a floral and geometric design, standing close together. The background shows gym equipment and a sign with the word "BUSS".
  • BlackJoy
  • Wall display with large framed portraits of diverse individuals, a white pedestal, and a Nissan motivational quote emphasizing a engaged factory workforce achieving Nike's goals.
  • SoulJour
  • Book cover titled 'The Building and Breaking of Peace' by Molly M. Melin, featuring an illustration of a peacock with buildings reflected in its feathers, displayed on a wall

BRAND DESIGN PACKAGES & SERVICES

Collage of images related to yoga, including promotional flyers, yoga apparel, water bottles, and people practicing yoga outdoors and in studios.

BRAND IDENTITY, WEBSITE &
COLLATERAL SUITE

EMPOWERING BUSINESS LEADERS

With two package tiers to choose from, this option is for business owners seeking a complete, cohesive branding experience. Options include an iconic logo, brand guidelines, social media graphics, marketing collateral, e-blast template, promotional website, and more. We’ll work closely to bring it all together—ensuring your brand captures your vision and leaves a lasting impression.

Computer monitor displaying an advertisement for reusing shoes, showing a person wearing blue running shoes and text promoting shoe reuse and updates.

STRATEGIC PRESENTATION
DESIGN SUITE

SERVING EXECUTIVE LEADERSHIP

The package is for anyone regularly pitching to customers, investors, or stakeholders. Together, we’ll create a professional, polished presentation and template that reflects your brand and communicates your message clearly. Includes a fully customized presentation template complete with layout options, charts, infographics, photo treatments, and a 12-pack of icons.

Cover of an impact report titled '2020-2025 Impact Report: New Commonwealth,' featuring an artistic illustration of two hands clasped together.

DELIVERING A PREMIUM DESIGN EXPERIENCE

BESPOKE GRAPHIC DESIGN & BRAND STRATEGY

For mission-driven businesses and leaders seeking the highest level of graphic design support—at your fingertips. From branding and strategy to marketing collateral to presentations, websites, and social media graphics, I’ve got you covered. Expect a fast turnaround, clear communication, and a premium design aesthetic—delivered from concept to completion.

KIND WORDS

  • Agata Ramallo Garcia

    Agata Romallo Garcia

    Vice President, Head of Enterprise Sustainability at Target

    I’ve worked with Ashley across multiple companies, and she consistently delivers design work that elevates strategy and sharpens storytelling. Her ability to translate complex ideas into clear, compelling visuals has brought our work to life in powerful ways. She’s a creative partner who makes strategy feel both accessible and impactful.

  • Black and white photo of a smiling woman with short curly hair, wearing a blazer, standing against a brick wall.

    Makeeba McCreary

    President New Commonwealth Fund, Boston

    “Ashley is really the best. She came to me through a network of ‘high demand’ ‘difficult to please’ clients and has never let me down. We have worked together for so long that I am able to talk to Ashley for five minutes–download the “ethos” of the asset, the budget and the idiosyncratic spells of each client and my timeline–and have her deliver designs that always land. You name it, she delivers.”

  • Black and white portrait of a man wearing glasses, a suit, and a collared shirt, smiling at the camera.

    Nandha Kumar

    Regional CDIO, Danone, Top 15 Global CPG

    “I have had the pleasure of working with Ashley Melin for 10+ years, and she consistently exceeds expectations. Her ability to polish and enhance our executive presentations is exceptional. She is incredibly responsive and flexible, always adapting to our needs and timelines. Her work is consistently of high quality, and she has a keen eye for detail that truly makes our presentations stand out.”

  • Rebecca Bell, A woman with blonde hair laughing, wearing a black tank top with a graphic of a cassette tape, and a pearl necklace.

    Rebecca Bell

    Owner, Yoga Shala Bend

    “Ashley is the best! She has an incredible eye for detail, is highly organized, and consistently delivers on time. Ashley’s ability to understand my vision and translate it is nothing short of amazing. She brings creativity, precision, and professionalism to every project—all while making the process enjoyable and collaborative. If you’re looking for a top-tier graphic designer who listens, executes flawlessly, and is a joy to work with, Ashley’s it!”

  • Bithiah Carter, Black-and-white portrait of a smiling woman wearing glasses, a pearl necklace, and a dark shawl outdoors.

    Bithiah Carter

    President, Give Black Alliance, Boston

    “Ashley is amazing. She is intuitive, quick, accurate and manages to get the job done right every single time. She has transformed our brand. Our clients marvel at her work because she always conveys the right sentiment. She is a perfectionist that understands my work style and matches me perfectly. She is my go to thought leader regarding all my art and graphic design work. Use her once and you will be hooked!”

  • Black and white headshot of a smiling man in a checkered suit jacket and white shirt.

    Mark Lucas

    Principal, Permit Capital Realty, Denver

    “Ashley is highly adaptable in creating impactful presentations regardless of the industry type we are pursuing for our real estate developments. As a result we have generated more business and have continually utilized Ashley’s excellent service offering for over 12 years.”